Every single vegetable we sell is bred for flavor, certified organic, regionally (and seasonally) grown, and seasonally driven. The end goal? Unique vegetables grown for place, picked (and eaten) at the perfect moment.
We are a food company grounded in the notion that deliciousness might just change the world—and that it starts with the seed.
A food company built by chefs, farmers and plant breeders, and plant eaters striving to make ingredients taste better before they ever hit a plate. It’s a collaboration — a cross-pollination — based on a simple premise: we believe flavor can succeed where commodification has failed. That it can change how we eat and, in turn, how we grow.
— The Row 7 Team
A RECIPE FROM SEED TO TABLE
Our big idea? Start with the seed. Long before a cookbook is cracked—even before farmers sow their fields—plant breeders write recipes for our ingredients. The problem? Too often, they are asked to select for commodity traits at the expense of good food, nutrition and our environment. What if, instead, we started with what’s delicious?
ONE LITTLE SQUASH STARTED IT ALL
Ten years ago — almost by accident — chef Dan Barber asked vegetable breeder Michael Mazourek to build a better butternut squash. For Michael, it launched a new conversation around breeding for flavor. For Dan, it was the discovery of a new kind of recipe—one that begins with the seed.
FLAVOR ISN’T THE ONLY THING THAT SETS US APART
THE SCALE OF DELICIOUSNESS
FLAVOR FOR ALL
We may start small, but our ambition is to create big changes in how we eat and in turn how we grow. Tastier food, healthier soil, more diverse and nutritious diets for as many people as possible. In other words, a revolution we can all get behind.